Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University.
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|Library||Call Number||Barcode||Location||Status||Due Date|
|Robertson Library||RA427.8.M39 2017||37348007262207||RESERVES-HOURLY||Available||-|
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- ISBN: 9780134219929
- ISBN: 0134219929
- Physical Description: xviii, 478 pages : illlustrations ; 24 cm.
- Edition: 7th edition.
- Publisher: [New Jersey] : Pearson, 
|Bibliography, etc. Note:|| Includes bibliographical references (pages 443-458) and indexes.
|Formatted Contents Note:|| Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.