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Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University.

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Library Call Number Barcode Location Status Due Date
Robertson Library RA427.8.M39 2017 37348007262207 RESERVES-HOURLY Available -
Subject: Health promotion.
Health planning.
Health education.
Program Evaluation.
United States.
Health education.
Health planning.
Health promotion.

Record details

  • ISBN: 9780134219929
  • ISBN: 0134219929
  • Physical Description: xviii, 478 pages : illlustrations ; 24 cm.
  • Edition: 7th edition.
  • Publisher: [New Jersey] : Pearson, [2017]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 443-458) and indexes.
Formatted Contents Note: Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

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