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Consumer behavior [electronic resource] / Rajeev Kumra.

Kumra, Rajeev. (Author). ebrary, Inc. (Added Author).
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Subject: Consumer behavior.

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  • Physical Description: 374 p. : ill., ports.
  • Edition: 1st ed.
  • Publisher: Mumbai : Himalaya Pub. House, 2007.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references.
Reproduction Note: Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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