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Updating the USDA national breastfeeding campaign [electronic resource] : workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies.

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Subject: Breastfeeding > United States > Congresses.
Breastfeeding > Economic aspects > United States > Congresses.
Breastfeeding promotion > United States > Congresses.
Poor women > Education > United States > Congresses.
Infants > Nutrition > Congresses.
Health promotion > United States > Congresses.
Nuclear facilities > United States > Congresses.

Record details

  • Physical Description: ix, 114 p. : ill. (some col.), col. maps.
  • Publisher: Washington, D.C. : National Academies Press, c2011.

Content descriptions

General Note: "Food and Nutrition Board."
Bibliography, etc. Note: Includes bibliographical references.
Formatted Contents Note: Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.
Summary: Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- source other than the Library of Congress.
Reproduction Note: Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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