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Resisting McDonaldization [electronic resource] / edited by Barry Smart.

Smart, Barry. (Added Author). ebrary, Inc. (Added Author).
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Electronic resources

Subject: McDonald's Corporation.
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.

Record details

  • Physical Description: x, 261 p. : ill.
  • Publisher: London ; Sage, 1999.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Reproduction Note: Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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