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Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.

Wansink, Brian. (Author).
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Electronic resources

Subject: Communication in diet therapy.
Patient education.
Food habits.
Nutrition.
Nutrition.
Nutritional Physiological Phenomena.
Marketing.
Consumer Behavior > economics.
Food Industry > economics.
Genre: Electronic books.

Record details

  • ISBN: 9780252092794
  • ISBN: 0252092791
  • Physical Description: 1 online resource ([xi], 206 pages) : illustrations.
  • Publisher: Urbana : University of Illinois Press, ©2005.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 197-204) and index.
Formatted Contents Note: Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
Summary, etc.: Annotation Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.
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1001 . ‡aWansink, Brian.
24510. ‡aMarketing nutrition : ‡bsoy, functional foods, biotechnology, and obesity / ‡cBrian Wansink.
260 . ‡aUrbana : ‡bUniversity of Illinois Press, ‡c©2005.
300 . ‡a1 online resource ([xi], 206 pages) : ‡billustrations.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡acomputer ‡bc ‡2rdamedia
338 . ‡aonline resource ‡bcr ‡2rdacarrier
4901 . ‡aThe food series
504 . ‡aIncludes bibliographical references (pages 197-204) and index.
5050 . ‡aNutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
5208 . ‡aAnnotation ‡bAlthough encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.
598 . ‡aeBooks on EBSCOhost ‡bEBSCO eBook Subscription Academic Collection - North America
598 . ‡aJSTOR ‡bBooks at JSTOR Evidence Based Acquisitions
650 0. ‡aCommunication in diet therapy.
650 0. ‡aPatient education.
650 0. ‡aFood habits.
650 0. ‡aNutrition.
65012. ‡aNutrition.
65012. ‡aNutritional Physiological Phenomena.
65012. ‡aMarketing.
65022. ‡aConsumer Behavior ‡xeconomics.
65022. ‡aFood Industry ‡xeconomics.
655 4. ‡aElectronic books.
77608. ‡iPrint version: ‡aWansink, Brian. ‡tMarketing nutrition. ‡dUrbana : University of Illinois Press, ©2005 ‡w(DLC) 2004002526
830 0. ‡aFood series.
85640. ‡uhttp://proxy.library.upei.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=569926 ‡yFull text via EBSCOhost
85640. ‡uhttp://proxy.library.upei.ca/login?url=https://www.jstor.org/stable/10.5406/j.ctt1x74kd ‡yFull text via JSTOR
902 . ‡a20190712oclc ‡bOCLC update
938 . ‡aEBL - Ebook Library ‡bEBLB ‡nEBL3414132
938 . ‡aebrary ‡bEBRY ‡nebr10603927
938 . ‡aEBSCOhost ‡bEBSC ‡n569926
938 . ‡aProject MUSE ‡bMUSE ‡nmuse23874
938 . ‡aYBP Library Services ‡bYANK ‡n9672532
905 . ‡u_jmacneil
901 . ‡aocn815477963 ‡bOCoLC ‡c1177382 ‡tbiblio ‡soclc

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