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Breast or Bottle? : Contemporary Controversies in Infant Feeding Policy and Practice / Amy Koerber.

Koerber, Amy, (author.).
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Electronic resources

Subject: Infants > Nutrition.
Bottle feeding.
Electronic books.
Infant Nutritional Physiological Phenomena.
Breast Feeding.
Bottle Feeding.
Genre: Electronic books.
Electronic books.

Record details

  • ISBN: 9781611172461
  • ISBN: 1611172462
  • ISBN: 1299638449
  • ISBN: 9781299638440
  • Physical Description: 1 online resource (xiii, 190 pages).
  • Publisher: Columbia, South Carolina : University of South Carolina Press, ©2013.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Infant feeding and rhetoric : an overview -- From "wives' tales and folklore" to scientific fact : rhetorics of breastfeeding and immunity in the mid-twentieth century -- Articulating knowledge and practice : the rhetoric of infant-feeding policy -- Viral rhetoric : breast and bottle in current promotional discourse -- Rhetorical agency and resistance in the context of infant feeding -- Feminism, rhetoric, and breastfeeding : some concluding remarks.
Summary: Breast or Bottle? is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controversies and a critical examination of the ways in which medical beliefs are communicated to the public, Amy Koerber exposes layers of shifting arguments and meaning that inform contemporary infant-feeding advocacy and policy. Whereas the phrase "breast or bottle" might once have implied a choice between two relative equals, human milk is now believed to possess unique health-promoting qualities. Although it is tempting to view this revision in medical thinking as solely the result of scientific progress, Koerber argues that a progress-based interpretation is incomplete. Epidemiologic evidence demonstrating the health benefits of human milk has grown in recent years, but the story of why these forms of evidence have dramatically increased in recent decades, Koerber reveals, is a tale of the dedicated individuals, coalitions, and organizations engaged in relentless rhetorical efforts to improve our scientific explanations and cultural appreciation of human milk, lactation, and breastfeeding in the context of a historical tendency to devalue these distinctly female aspects of the human body. Koerber demonstrates that the rhetoric used to promote breastfeeding at a given time and cultural moment not only reflects a preexisting reality but also shapes the infant-feeding experience for new mothers. Koerber's claims are grounded in extensive rhetorical research including textual analysis, archival research, and interviews with key stakeholders in the breastfeeding controversy. Her approach offers a vital counterpoint to other feminist analyses of the shift toward probreastfeeding scientific discourse and presents a revealing rhetorical case study in the complex relationship between scientific data and its impact on medical policy and practices. The resulting interdisciplinary study will be of keen interest to scholars and students of rhetoric, communication, women's studies, medical humanities and public health as well as medical practitioners and policymakers.
Reproduction Note: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011.
System Details Note: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Action Note: digitized 2011 HathiTrust Digital Library committed to preserve
Source of Description Note: Print version record.

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