The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin.
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New products > Management.
- ISBN: 0804784965
- ISBN: 9780804784962
- Physical Description: 1 online resource (xi, 178 pages) : illustrations, map
- Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 
|Bibliography, etc. Note:|| Includes bibliographical references and index.
|Formatted Contents Note:|| Non-ordinary products (and services) -- The component parts of form -- Qualities of the soul (of design) and their consequences -- Makers and creativity : toward commercial success with special things -- Closure.
|Summary:|| What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.
|Source of Description Note:|| Print version record.