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Innovation secrets of Steve Jobs [electronic resource] : insanely different : principles for breakthrough success / Carmine Gallo.

Gallo, Carmine. (Author).
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Electronic resources

Subject: New products.
Creative thinking.
Technological innovations.
Success in business.
Creative ability in business.
Creative ability in business.
Branding (Marketing)
Genre: Electronic books.
Computer network resources.

Record details

  • ISBN: 9780071748759
  • Physical Description: 1 online resource (xiii, 241 p.) : ill.
  • Publisher: New York : McGraw-Hill, [2014]

Content descriptions

General Note: Print version c2011.
Includes ten videos.
Bibliography, etc. Note: Includes bibliographical references.
Partial Contents Note: What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story.
Formatted Contents Note: Principle 1. Do what you love -- Principle 2. Put a dent in the universe -- Principle 3. Kick-start your brain -- Principle 4. Sell dreams, not products -- Principle 5. Say no to 1,000 things -- Principle 6. Create insanely great experiences -- Principle 7. Master the message -- One more thing ... don't let the bozos get you down.
Additional Physical Form available Note: Also issued in print.
Source of Description Note: Description based on cover image and table of contents, viewed on March 24, 2014.
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