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The trend forecaster's handbook / Martin Raymond.

Raymond, Martin. (Author).
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Electronic resources

Subject: Consumer behavior.
Consumers > Attitudes.
Motivation research (Marketing)
New products > Forecasting.
Genre: Electronic books.

Record details

  • ISBN: 9781780670904
  • ISBN: 1780670907
  • Physical Description: 1 online resource (216 pages) : illustrations (chiefly color)
  • Publisher: London : Laurence King Pub., 2010.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
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