Product planning essentials [electronic resource] / Kenneth B. Kahn.
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- ISBN: 9781452220376 (ebook) :
- Physical Description: 1 online resource (viii, 254 p.) : ill.
- Publisher: Thousand Oaks, Calif. ; SAGE, c2001.
|Bibliography, etc. Note:|| Includes bibliographical references and index.
|Summary, etc.:|| Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
|Target Audience Note:|| Specialized.
|Source of Description Note:|| Description based on print version record.