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Product planning essentials [electronic resource] / Kenneth B. Kahn.

Kahn, Kenneth B. (Author).
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Electronic resources

Subject: New products.
New products > Case studies.

Record details

  • ISBN: 9781452220376 (ebook) :
  • Physical Description: 1 online resource (viii, 254 p.) : ill.
  • Publisher: Thousand Oaks, Calif. ; SAGE, c2001.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Summary, etc.: Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
Target Audience Note: Specialized.
Source of Description Note: Description based on print version record.
◄ Search Results Showing Item 8 of 443

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