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Developing new products and services [electronic resource] : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].

Sanders, G. Lawrence. (Author). Huefner, Ronald J. (Added Author).
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Electronic resources

Subject: New products.
Product differentiation.
Genre: Electronic books.

Record details

  • ISBN: 9781606492420 (electronic bk.)
  • Physical Description: 1 electronic text (xx, 340 p.) : ill., digital file.
  • Edition: 1st ed.
  • Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.

Content descriptions

General Note: "For PowerPoint slides and other supplemental materials that accompany this book, please visit"
Bibliography, etc. Note: Includes bibliographical references (p. 327-335) and index.
Formatted Contents Note: Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Abstract: The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Additional Physical Form available Note: Also available in print.
Reproduction Note: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
System Details Note: Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description Note: Title from PDF t.p. (viewed on October 28, 2011).
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