Catalog

Record Details

Catalogue Search


◄ Search Results Showing Item 1 of 2

Cruise Business Development [electronic resource] : Safety, Product Design and Human Capital / edited by Alexis Papathanassis.

Papathanassis, Alexis. (editor., Editor, Added Author). SpringerLink (Online service) (Added Author).
Image of item

Electronic resources

Subject: Tourism.
Marketing.
Engineering economy.
Personnel management.
Business ethics.
Service industries.
Tourism Management.
Marketing.
Engineering Economics, Organization, Logistics, Marketing.
Business Ethics.
Services.

Record details

  • ISBN: 9783319273532
  • Physical Description: XII, 278 p. 64 illus., 44 illus. in color. online resource.
  • Publisher: Cham : Springer International Publishing : 2016.

Content descriptions

Formatted Contents Note: Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
Summary: This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Host Item: Springer eBooks
LDR 03362nam a22004935i 4500
0011653024
003CONS
00520180829124037.0
007cr nn 008mamaa
008160420s2016 gw | s |||| 0|eng d
020 . ‡a9783319273532
0247 . ‡a10.1007/978-3-319-27353-2 ‡2doi
035 . ‡a(DE-He213)978-3-319-27353-2
050 4. ‡aG149-180
08204. ‡a338.4791 ‡223
24510. ‡aCruise Business Development ‡h[electronic resource] : ‡bSafety, Product Design and Human Capital / ‡cedited by Alexis Papathanassis.
264 1. ‡aCham : ‡bSpringer International Publishing : ‡bImprint: Springer, ‡c2016.
300 . ‡aXII, 278 p. 64 illus., 44 illus. in color. ‡bonline resource.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡acomputer ‡bc ‡2rdamedia
338 . ‡aonline resource ‡bcr ‡2rdacarrier
347 . ‡atext file ‡bPDF ‡2rda
5050 . ‡aPart I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
520 . ‡aThis book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
650 0. ‡aTourism.
650 0. ‡aMarketing.
650 0. ‡aEngineering economy.
650 0. ‡aPersonnel management.
650 0. ‡aBusiness ethics.
650 0. ‡aService industries.
65014. ‡aTourism Management. ‡0http://scigraph.springernature.com/things/product-market-codes/527050
65024. ‡aMarketing. ‡0http://scigraph.springernature.com/things/product-market-codes/513000
65024. ‡aEngineering Economics, Organization, Logistics, Marketing. ‡0http://scigraph.springernature.com/things/product-market-codes/T22016
65024. ‡aBusiness Ethics. ‡0http://scigraph.springernature.com/things/product-market-codes/526000
65024. ‡aServices. ‡0http://scigraph.springernature.com/things/product-market-codes/527020
7001 . ‡aPapathanassis, Alexis. ‡eeditor. ‡4edt ‡4http://id.loc.gov/vocabulary/relators/edt
7102 . ‡aSpringerLink (Online service)
7730 . ‡tSpringer eBooks
77608. ‡iPrinted edition: ‡z9783319273518
77608. ‡iPrinted edition: ‡z9783319273525
77608. ‡iPrinted edition: ‡z9783319801193
85640. ‡uhttp://proxy.library.upei.ca/login?url=https://doi.org/10.1007/978-3-319-27353-2 ‡yFull text via SpringerLink
902 . ‡a20190118eba ‡bSpringerlink
912 . ‡aZDB-2-BUM
950 . ‡aBusiness and Management (Springer-41169)
905 . ‡u_jmacneil
901 . ‡a978-3-319-27353-2 ‡bDE-He213 ‡c1653024 ‡tbiblio ‡sSpringerLink: EBA [EBA]
◄ Search Results Showing Item 1 of 2

Additional Resources