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How to open & operate a financially successful specialty retail & gourmet foods shop / by Sharon Fullen ; revised by Rebekah Slonim.

Fullen, Sharon L., (author.). Slonim, Rebekah, (editor.).
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Electronic resources

Subject: New business enterprises.
New business enterprises > Management.
Gourmet food industry.
Specialty stores.
Genre: Electronic books.

Record details

  • ISBN: 9781620230817
  • Physical Description: 1 online resource (315 pages) : illustrations
  • Edition: Revised Second edition.
  • Publisher: Ocala, Florida : Atlantic Publishing Group, Inc., [2016]

Content descriptions

General Note: Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004.
Bibliography, etc. Note: Includes bibliographical references (pages 305-306) and index.
Formatted Contents Note: Introduction -- For those who love elderberries and fine cheese : starting your own gourmet store -- Getting down to practicality : launching your business -- Making it your own : the basics of buying a gourmet shop -- How to get support without being hampered : investing in a franchise -- Planning for success : writing a business plan -- Boots on the ground : pre-opening activities -- Your greatest asset : successful employee relations -- The reason you're in business : your customers -- Getting the word out : marketing your business -- Public relations : how to get customers in the door with little cost -- From appliances to zucchini : choosing your sales mix -- Helping you to do your job : equipping your store -- A welcoming space : public areas of your store -- A place to get things done : back-of-the-store work areas -- Creating a team : your store staff -- How to get what you want : purchasing inventory -- All about money : cash flow -- Accounting 101 : financial management and budgeting -- Balanced budget : basic cost control for retail operations -- Efficiency : controlling your labor costs -- Appendix A: Resources : build your own network -- Bibliography -- Photo credits -- Glossary -- Index.
Source of Description Note: Description based on print version record.
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