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The food industry innovation school : how to drive innovation through complex organizations / Helmut Traitler.

Traitler, Helmut. (Author).
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Electronic resources

Subject: Food industry and trade > Management.
Organizational effectiveness.
Food > Technological innovations.
Genre: Electronic books.
Electronic book.

Record details

  • ISBN: 9781118947661
  • ISBN: 1118947665
  • ISBN: 9781118947630
  • ISBN: 1118947630
  • ISBN: 9781118947654
  • ISBN: 1118947657
  • Physical Description: 1 online resource
  • Publisher: West Sussex, UK ; Wiley-Blackwell, [2015]

Content descriptions

General Note: Includes index.
Formatted Contents Note: Title Page; Copyright; Table of Contents; Forewords; Acknowledgements; Part 1: Your company and the outside world; Chapter 1: Your world; 1.1 Introduction; 1.2 The workspace: heaven or hell?; 1.3 The outside world: is there someone?; 1.4 The main players in your organization: hierarchies, attitudes, and platitudes; 1.5 How to generate attention for your work, for your project; 1.6 Summary; 1.7 Topics for further in-depth discussion; add your own experience; Chapter 2: Projects and partners; 2.1 Everything's a project; 2.2 The eternal strategy; 2.3 The valuation of projects.
2.4 Aligning partners and sponsors2.5 Aligning with the strategy of the company; 2.6 What is a project?; 2.7 Summary; 2.8 Topics for further in-depth discussions; add your own experience; Chapter 3: What makes them tick?; 3.1 Why do you need "them" to tick?; 3.2 It's a tough world out there: The Dragon's Den; 3.3 How to sell in the most promising ways?; 3.4 The optimal project mix; 3.5 Measuring success: a first glimpse; 3.6 Why success stories make them tick; 3.7 Summary; 3.8 Topics for further in-depth discussion; add your own experience; Chapter 4: Keys to success.
4.1 The medium is the message4.2 Look beyond to the outside; 4.3 Taking risks, the right risks; 4.4 Building bridges; 4.5 Become street-smart and live it; 4.6 Summary; 4.7 Topics for further in-depth discussions; add your own experience; Part 2: How to drive innovation into the marketplace and into the consumers' homes; Chapter 5: Innovation revisited; 5.1 What do you mean by "innovation"?; 5.2 Innovation in the food industry; 5.3 Creativity: the harbinger of innovation and invention; 5.4 How does innovative thinking travel across your company?; 5.5 Summary.
5.6 Topics for further in-depth discussions add your own experience; Chapter 6: How to become short-termishly long term; 6.1 The importance of sustainability in innovation; 6.2 Some term-inology; 6.3 Clever perseverance; 6.4 The short-term-long-term balance in the food industry; 6.5 Summary; 6.6 Topics for further in-depth discussions; add your own experience; Chapter 7: Success measured; 7.1 Success Metrics 101; 7.2 The consumer in the equation; 7.3 The success rate: rate the success; 7.4 Success and you; 7.5 Summary; 7.6 Topics for further in-depth discussions; add your own experience.
Chapter 8: The value of success stories8.1 What counts is the well-packaged result; 8.2 The role of the success story: storytelling; 8.3 How to make your story; 8.4 Stories become contagious; 8.5 Summary; 8.6 Topics for further in-depth discussions; add your own experience; Part 3: Most important key success factors for successful execution of innovation; Chapter 9: Understanding the main driving forces and headwinds; 9.1 The corporate power games; 9.2 Stumbling blocks on the road to success; 9.3 Corporate quirkiness and driving forces; 9.4 Surmounting the hurdles; 9.5 Summary.
Summary: Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of this new strategy. The Food Industry Innovation School focuses on key skills needed to drive new ideas from initial concepts through to successful products on the shelf. The author argues that any individual can learn how to lead innovation within complex organizations utilizing companies' commercial and financial resources. The book focuses on the impa.
Source of Description Note: Print version record and CIP data provided by publisher.

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