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Winning at New Products: Creating Value Through Innovation / Cooper, Robert.

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Electronic resources

Subject: Creative ability in business.
Creative thinking.
Technological innovations.
New products.
Product management.
Product differentiation.
New products.

Record details

  • Physical Description: 408 p.
  • Edition: 4th edition
  • Publisher: Basic Books, 2011.

Content descriptions

Summary: Developing true innovations and bold new products is a challenge in today's business environment, leading many companies to shift toward smaller, less ambitious innovation attempts. In this book, Dr. Cooper reveals the critical success factors in product innovation and outlines Stage-Gate®, the most widely-used roadmap for successfully launching new products to market. Cooper also brings key insights on picking the right projects, on how top innovators have adapted the Stage-Gate process, and how you can be 'Winning at New Products'. Dr. Cooper returns with this updated and expanded 4th edition, highlighting new research findings and revealing the best practices in product innovation. Cooper illustrates the differences that exist in innovation performance and teaches you the critical success factors your organization can be implementing today to achieve stellar performance. Discover Stage-Gate - the conceptual and operational map for moving new product projects from idea to launch - and learn how top performing companies have improved and evolved the system. Additionally, learn how to make smart decisions with your product portfolio and the methods and techniques that drive effective resource allocation and yield the right balance and mix of products. New products remain the key to corporate prosperity: learn how to implement these practices and achieve the bold innovations that drive corporate revenues, market shares, and bottom lines.
Reproduction Note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2011.
System Details Note: Mode of access: World Wide Web.
Information Relating to Copyright Status: Copyright © 1988, 1993, 2001, 2011 by Robert G. Cooper 2011
Issuing Body Note: Made available through: Safari, an O'Reilly Media Company.

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