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Mcdonald's, the Olympics & fighting obesity [electronic resource] / produced by Bloomberg.

Bloomberg News (Firm) (Producer).
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Electronic resources

Subject: Food industry and trade.
Sports sponsorship.

Record details

  • ISBN: 9781503486102
  • Physical Description: 1 online resource (5 minutes)
  • Publisher: New York : Bloomberg, 2012.

Content descriptions

General Note: Title from resource description page (viewed Apr. 28, 2014).
Summary: Jill MacDonald, chief executive officer and president of McDonald's for Northern Europe, on how the company views rising levels of obesity and its plans for the London 2012 Olympics. She spoke on Bloomberg Television's 'The Last Word' on June 25.
Reproduction Note: Electronic reproduction. Alexandria, VA : Alexander Street Press, 2014. (Business education in video). Available via World Wide Web.
Language Note: In English.
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