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The men who made us fat. Episode 3 / written & presented by Jacques Peretti ; produced and directed by Maninderpal Sahota ; Fresh One Productions.

Sahota, Noddy, (director,, producer.). Peretti, Jacques, 1967- (speaker,, screenwriter.). BBC Worldwide Learning, (film distributor.). Fresh One Productions, (production company.).
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Electronic resources

Subject: Obesity.
Food habits.
Food industry and trade.
Food > Labeling.
Marketing.
Nutrition.

Record details

  • Physical Description: 1 online resource (47 minutes)
  • Publisher: London, England : BBC Worldwide, 2012.

Content descriptions

General Note: Title from resource description page (viewed February 26, 2019).
Participant or Performer Note: Presenter: Jacques Peretti.
Summary: Around the world, obesity levels are rising - more people are now overweight than undernourished. Journalist Jacques Peretti explores the profitable ways eating habits have been revolutionised over the last 40 years. Travelling to the USA, he learns about a sweetener championed in the 1970s to make use of the excess corn grown by farmers but now known to interfere with the hormone that controls appetite. He reveals the history of 'supersizing', a concept that boosted both food consumption and profits, and speaks with industry professionals about the introduction of value meals, king-size snacks and multi-buy promotions. Examining assumptions about what is and is not healthy, Peretti also explores developments in dietary advice and the power of marketing and advertising on the choices we make. In the last episode, Jacques Peretti examines assumptions about what is and is not healthy. He also looks at how product marketing can seduce consumers into buying supposed 'healthy foods'.
Language Note: In English.
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