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Secrets of the superbrands. Episode 3, Food / produced, directed and edited by Adam Boome ; BBC.

Boome, Adam, (director,, producer.). British Broadcasting Corporation, (production company.).
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Electronic resources

Subject: Food industry and trade.
Advertising > Food.
Branding (Marketing)

Record details

  • Physical Description: 1 online resource (55 minutes)
  • Publisher: London, England : BBC Worldwide, 2011.

Content descriptions

General Note: Title from resource description page (viewed January 28, 2019).
Participant or Performer Note: Presented by Alex Riley.
Summary: Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex?
Language Note: In English.
◄ Search Results Showing Item 59 of 1276

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