Secrets of the superbrands. Episode 3, Food / produced, directed and edited by Adam Boome ; BBC.
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|Subject:||Food industry and trade.
Advertising > Food.
- Physical Description: 1 online resource (55 minutes)
- Publisher: London, England : BBC Worldwide, 2011.
|General Note:|| Title from resource description page (viewed January 28, 2019).
|Participant or Performer Note:|| Presented by Alex Riley.
|Summary:|| Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex?
|Language Note:|| In English.